Predictive Analytics LIT-CLASSICS

Predictive Analytics LIT-CLASSICSTRANSLATED INTO 9 LANGUAGES USED IN COURSES AT MORE THAN 30 UNIVERSITIES In this rich, fascinatingand surprisingly accessibleintroduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Trendsetters like Chase, Facebook, Google, HP, IBM, Match. com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behaviorincluding yours. Why? Predictive

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Maddy Adriana knows that magic is real

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But also- truth

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Royalties from this book support leadership programs offered through the Center for Courage & Renewal

Milton Mueller is a professor in the School of Public Policy at the Georgia Institute of Technology